A Placement That Lasts: Hugo Vint's Journey

Case Study: Hugo Vint – Business Development Director at OtherLevels, London

Summary

Hugo Vint joined OtherLevels as their Business Development Director in 2016, leveraging his expertise in eCommerce, digital marketing, and generative AI solutions to drive customer acquisition and retention strategies. With over a decade of experience in behavioral retargeting, dynamic creative optimization, and performance media, Hugo has helped transform how OtherLevels delivers personalized customer experiences at scale.

About the Client

OtherLevels is a global leader in real-time multi-channel experience platforms, catering to sectors such as live sports, iGaming, and fan engagement.

• OtherLevels empowers its clients to:
  
  • Amplify their brands and increase profitability through customer retention and acquisition.
  • Utilize generative AI and machine learning to create personalized videos and rich media experiences.
  • Deliver 1:1 customer personalization at scale across 30+ languages and multiple channels.

To achieve these goals, OtherLevels required a seasoned business development professional to spearhead client partnerships, develop tailored solutions, and drive revenue growth.

Recruitment Process and Approach

Optima Search ensured a precise match between Hugo’s skills and OtherLevels’ objectives:

1. Client Discovery: Partnered with OtherLevels to identify the key competencies and leadership qualities required for the role.
2. Strategic Talent Sourcing: Focused on candidates with a deep understanding of digital marketing platforms, SaaS sales, and behavioral analytics.
3. Role Alignment: Hugo’s extensive background in business development, combined with his experience in performance media and dynamic creative solutions, positioned him as the perfect fit for OtherLevels’ vision.

Hugo joined the company and immediately began shaping its business development strategy, creating long-term value for its clients and stakeholders.

Achievements and Measurable Impact

Career Progression and Longevity:

• Consistent Leadership Impact: Since joining in 2016, Hugo has played a pivotal role in expanding OtherLevels’ client base and enhancing its generative AI-driven personalization capabilities.
• Long-Term Value Creation: Hugo’s 8+ years with OtherLevels significantly exceed the industry average tenure for similar roles, reflecting his alignment with the company’s goals and culture.

Improvement from Previous Roles:

• Hugo transitioned from short-term leadership positions at companies like Movable Ink and Mention Me to a long-term strategic role at OtherLevels. Here, he has been instrumental in utilizing AI and machine learning to deliver impactful customer experiences, showcasing his ability to adapt and excel in innovative environments.

Key Takeaways

• Hugo’s journey exemplifies Optima Search’s ability to place candidates who thrive in roles requiring innovation, leadership, and long-term strategic impact.
• His tenure and achievements highlight the value of aligning top-tier talent with cutting-edge organizational goals, ensuring sustained success.
• OtherLevels’ continued growth in personalized customer experiences underscores the transformative impact of precision hiring.

Explore more about Hugo’s professional journey on LinkedIn.

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