The top Tech tools to take us into 2020

There was a time when marketing was all about ‘thinking outside of the box’ but, as the year 2020 looms, the position has been reversed and, it’s now vital to think inside of the box – the software box, to be precise.

Getting onboard – and online

As a brand’s digital presence becomes the only presence that matters, the world of marketing is looking increasingly to technology to reach the online world. From forums to social media outlets, most brands are aware that the world wide web is where their customers are to be found – and they’re investing time and money on reaching them. We take a look at some of the most important martech tools we’ll be needing in 2020.

Lexalytics

As we’ve mentioned, these days you’re nobody unless you’re online and, pretty much everybody is. What this means for business is that customers now have countless outlets on which to voice their opinion about a brand – the good, the bad and the ugly. In order to find out – and manage – what’s being said online, a sentiment analysis tool such as Lexalytics is essential. Lexalytics will trawl the internet, including social media sites, to find mentions of your brand and then categorise the mentions based on sentiment; i.e, positive, neutral and negative. Unlike a lot of sentiment analysis tools, Lexalytics is accurate and sophisticated and not only tells you which people feel a certain way but why. For any brand with an online presence, Lexalytics is an important weapon for your 2020 arsenal.

Klevu

Finland based, Klevu, is set to revolutionise online shopping with its new retail search software. Connecting online retailers with shoppers, Klevu offers a flexible and affordable in-store search engine to help shoppers find exactly what they’re looking for – and to help retailers to increase profits. This one will be a definite game-changer for the e-commerce industry.

Uipath

With a statement goal of ‘accelerating human achievement’, it’s clear to see that Uipath is ambitious – and with good reason. Launched in 2013, Uipath has quickly grown a 200,000 strong developer community through its innovative desktop automation product which is now at work in over a hundred offices and used by thousands of employees.

Although the marketing industry will always need human creativity, it’s now vital to combine this with smart technology which can perform the tasks that us humans simply don’t have the time for.